ABOUT
Meet the Founder
Nick Serrano — Creative Director ⋅ Producer ⋅ Artist
Nick Serrano, the dynamic comedian, actor, and voiceover artist from New York, is the visionary founder behind Convo Creative. With expertise spanning creative strategy, content strategy, and social media strategy, Nick leads our team in delivering heightened experiences that redefine entertainment that resonates.
At Convo Creative, Nick's unique talent shines through in every project, from content creation and direction to visual design and art direction. With a keen eye for brand identity and a knack for copywriting and copyediting, Nick ensures that every aspect of our work resonates with audiences.
BE EQUALLY VINTAGE & MORE MODERN THAN TOMORROW. CREATING CONVOS BUILT TO LAST
CREATIVE APPROACHFrom audio and video production to photography and videography, Nick's hands-on approach ensures that each project is executed with precision and finesse. With experience in on-camera and live performance, event production management, and podcasting, Nick brings versatility to every endeavor.
Driven by a commitment to excellence, Nick excels in influencer marketing, campaign management, and data analysis and reporting. With a strategic approach to process management and strategic communications, Nick ensures that Convo Creative delivers impactful results every time. Welcome to Convo Creative, where creativity meets strategy under Nick Serrano's leadership.
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Creative Strategy
Brand Identity
Content Strategy
Social Media Strategy
Copywriting + Copyediting
Visual Design + Art Direction
Content Creation
Audio + Video Production
Photography + Videography
On-Camera Performance
Event Production Management
Podcasting
Voiceover
Influencer Marketing
Campaign Management
Data Analysis + Reporting
Process Management
Strategic Communications
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Figma
Adobe Creative Cloud:
Premiere Pro
Audition
Photoshop
Illustrator
AfterEffects
InDesign
Sony + Canon Cameras
DJI RS 3 Gimbal
Instagram
TikTok
LinkedIn
X (Twitter)
YouTube
Facebook
Sprout Social
Google Ads
HubSpot
WordPress
Riverside
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University of Connecticut — Storrs, CT (2016)
B.A., Journalism & English
Upright Citizens Brigade — New York, NY (2020)
UCB Improv Certification
experience
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Digital Marketing Manager, Media + Content — VANCOUVER, WA ‧ MAR 2022 – OCT 2023
Developed and executed social-first content strategy across company social media platforms, driving brand awareness among B2B target audiences to over 166K followers, generating an 29% increase in YOY follower growth and a 34% increase in YOY engagement performance
Generated $811,016 in ACV, $318,464 ACV won, and achieved a 55% increase in demos to opportunity rate with a 35% increase with opportunities to accounts won, and $351,669 in earned media
Lead producer for guest booking strategy on the company podcast Pretty Big Deal, achieving an 85% increase in unique listenership.
Revamped video production and visual content approach, resulting in a 22% performance for video views and 6M+ impressions YTD with a 154K increase in engagements
Executed blog promotion strategy on social, growing social referral traffic to the company website by 38% YTD
Managed corporate social editorial content calendar, data analysis, posting schedule, and employee advocacy programming
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Social Media Manager — NEW YORK, NY ‧ JAN 2021 – FEB 2022
Develop and execute content strategy across company social media platforms, driving brand awareness among B2B and B2C target audiences, resulting in a 400% increase in key performance metrics within six months
Successfully launched CEO's thought leadership platform across LinkedIn, Twitter, and an original podcast, achieving a 126% increase in digital footprint and attracting over 500 podcast listeners in 30 days
Direct point person responsible for the executive team's content calendar, reporting, and budgeting
Support celebrity influencer strategy initiatives for B2C target audiences, leading to a 58%increase in Instagram engagement within six months
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Digital Marketing Strategist — NEW YORK, NY ‧ MAY 2017 – DEC 2020
Plan, implement and manage monthly firm content and social media strategy, publishing calendar, and campaigns to increase brand awareness, web traffic, lead gen, and user engagement
Drove record-setting year-to-date cross-network organic growth, with over 440K impressions, 25K engagements, and 8.3K post-link clicks
Increased audience growth by over 150% while boosting website traffic to 8K unique users per month
Provide creative direction to marketing and sales teams aligned with the latest benchmark trends in industry and culture
Voice actor talent for animated video campaigns – driving exponential growth in brand visibility, unique user traffic, firm revenue, and budget efficiency, maximizing promotion spend capacity
PLATFORM TOP PICKS
Unlock the power of top-tier platforms with Convo Creative's platform top picks. From marketing to creativity, data management to live streaming, and web development, we've curated a selection of the best-in-class tools.
These platforms are not only based on our extensive experience and proven results but also their user-friendly interfaces, automation capabilities, security features, seamless integration, and cost-effectiveness for teams of any size. Discover the tools that elevate your brand and streamline your processes with ease.
