ABOUT.
coastline auto.
design + brand identity Portfolio
Coastline Auto stands as a premier local car dealer, driven by family values and a genuine passion for connecting individuals with unique certified pre-owned cars. Founded by Aldo Milla, the dealership offers a curated selection of high-quality vehicles at affordable prices. Beyond sales, it provides comprehensive automotive solutions, including expert vehicle servicing, custom transmission builds, trade-ins, special financing, and reliable roadside support.
coastline auto — 01
Name
Brand Identity — Extra Mile Makeover
Type
Brand Identity Kit + Guidelines
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Coastline Auto, a premier family-owned car dealer, sought a brand identity that would mirror its commitment to excellence, reliability, and customer satisfaction. The goal was to create a visual representation that encapsulates the dealership's core values while positioning it as a trustworthy and high-performance automotive solution provider. Additionally, the color palette needed to convey passion, dedication, and a seamless blend of luxury and reliability.
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Inspired by the upcoming brand identity kit, our Coastline Auto brand refresh embraced sleek automotive aesthetics. The Reflex Pro Black font sets a modern, industrial tone, while the fluid wave icon in the logo nods to reliability and excellence. The Rojo red, Racing Flag White, and Selective Yellow embody a full suite of automotive solutions, complemented by BMW-inspired Rich Black, May Blue, and True Gray – a symbol of reliable service and clear pricing.
More than a palette, it's a promise: trustworthy automotive solutions, ensuring every drive is smooth and worry-free. Unveil it all in the forthcoming brand identity kit – straightforward, reliable, and perfectly aligned with Coastline Auto's commitment to going the extra mile for our customers.
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Category
Visual Design
coastline auto — 02
Name
Coastline Auto — Drive to Website Revival
Type
UI + UX Design
Category
Website Development
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Our approach to redesigning Coastline Auto's website extended beyond a virtual showroom, placing a premium on simplicity and user-friendly navigation for seamless exploration of their curated vehicle inventory. However, the transformation didn't stop there. We strategically emphasized the vehicle servicing aspect, seamlessly integrating features for booking test drives and service appointments.
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To attract high-intent prospects, we meticulously crafted exclusive form fields for vehicle servicing and pre-owned vehicle inquiries. The appointment booking functionality, coupled with tailored form fields, facilitated precise lead routing, ensuring only valuable and high-quality leads were collected. Our incorporation of required form fields for contact information, including phone number and email, featured a smart filter eliminating invalid entries, focusing solely on genuine prospects.
The website's UI was a result of meticulous organization, offering a fluid, 360-degree experience to encourage prolonged engagement and optimize lead generation. Every aspect was carefully crafted to ensure the website not only showcased Coastline Auto's offerings but also evolved into a hub for a seamless and comprehensive automotive journey.
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