Social Media Portfolio
BARNUM FINANCIAL GROUP
About.
Barnum Financial Group is a wealth management firm that specializes in financial planning services, investment management, and insurance and protection products — servicing more than 250,000 clients, including individuals and their families as well as small businesses, corporations, government entities, and non-profit organizations and their employees, across all 50 states.
areas of expertise.
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Elevated the client's online presence beyond routine posts. Curated a unique digital experience, engaging and building authentic relationships with their audience. Ensured the brand's voice resonated authentically across the digital landscape.
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Produced visually captivating content, including striking visuals and immersive videos. Translated brand stories into visually appealing formats that not only caught attention but also fostered meaningful connections with the audience.
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Crafted and executed impactful campaigns that transcended mere organization. From concept to post-campaign analysis, strategically elevated the brand's digital presence. Sparked conversations and achieved measurable results, leaving a lasting impact on the audience.
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Transformed live and virtual events into memorable brand experiences, seamlessly blending creativity and the latest technology for agile media production. From engaging live streams to In-person special events, ensuring the brand's authority stood out in the digital landscape.
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Strategically positioned the brand in the digital space by developing comprehensive content strategies. This included detailed content calendars and trend analysis, ensuring consistent engagement and alignment with overarching brand goals.
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Crafted compelling brand narratives through expertly written copy. From engaging captions to persuasive long-form text posts and ad content, ensured the brand's voice resonated authentically with the target audience, fostering a strong and relatable identity.
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Utilized data analysis to inform decision-making processes, interpreting trends and deciphering insights. Optimized the brand's social media presence based on real-time metrics, ensuring a data-driven approach to drive growth and enhance audience engagement.
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Strategically enhanced brand influence through impactful partnerships by cross-collaborating with the press release team. Aligning their storytelling seamlessly with our brand ethos, these collaborations extended beyond traditional posts, fostering a symbiotic relationship for amplified narratives. Managing coordination and negotiations, these alliances enriched our brand impact, achieving significant outcomes with resource efficiency.
CASE STUDY — 01
Employer Branding Recruitment
Name
Category
Social Series
Content
Photography + Visual Design
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Develop a compelling social series on LinkedIn aimed at driving recruitment of financial advisor candidates, increasing engagements, brand awareness, followers and growing industry authority within the wealth management space.
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Assumed multiple roles, including copywriter, photographer, visual designer, account manager, campaign manager, and data analyst.
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Capturing striking, high-quality photographs that offered a behind-the-scenes glimpse into the day-to-day life at Barnum Financial Group. This mix included candids, portraits, and group photos of employees and executive leadership, strategically taken at company events, during strategic partnership announcements, and focusing on workplace culture, diversity, equity, and inclusion initiatives. The content centered around new recruitment classes, creating an appealing narrative for both new and experienced financial advisors exploring opportunities with the firm.
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The initiative successfully drove over 575+ engagements and generated 1.2K link clicks. This engagement not only met but exceeded our goals, showcasing the efficacy of our talent acquisition strategy on LinkedIn and the resonance it created within the wealth management niche.
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Photography | Photo Editing | Copywriting | Account Management | Campaign Management | Content Strategy | Strategic Partnership Management
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Content
Creative Tools + Platforms
Adobe Lightroom | VSCO | Canon EOS R + Canon EF 85mm f/1.4L IS USM Lens | iPhone X | LinkedIn | Sprout Social
digital footprint growth.
Jan 2017 — Dec 2020
154%
Social Referral Website Traffic Increase
440K+
Impressions Increase
8K+
MoM Unique User Website Traffic Increase
25K+
Engagements Increase