Social Media PortfolioRHINO
About.
Rhino was founded to eliminate the need to pay traditional security deposits by replacing them with smart, affordable insurance so renters can maintain control of their cash. Instead of a large upfront cash security deposit, renters pay Rhino a small monthly fee, and Rhino insures the property owner for damages that might occur and lost rent. To date, Rhino is offered in almost 2 million homes and has saved renters over $500 million in cash.
areas of expertise.
-
Elevated the client's online presence beyond routine posts. Curated a unique digital experience, engaging and building authentic relationships with their audience. Ensured the brand's voice resonated authentically across the digital landscape.
-
Produced visually captivating content, including striking visuals and immersive videos. Translated brand stories into visually appealing formats that not only caught attention but also fostered meaningful connections with the audience.
-
Crafted and executed impactful campaigns that transcended mere organization. From concept to post-campaign analysis, strategically elevated the brand's digital presence. Sparked conversations and achieved measurable results, leaving a lasting impact on the audience.
-
Transformed live and virtual events into memorable brand experiences, seamlessly blending creativity and the latest technology for agile media production. From engaging live streams to In-person special events, ensuring the brand's authority stood out in the digital landscape.
-
Strategically positioned the brand in the digital space by developing comprehensive content strategies. This included detailed content calendars and trend analysis, ensuring consistent engagement and alignment with overarching brand goals.
-
Crafted compelling brand narratives through expertly written copy. From engaging captions to persuasive long-form text posts and ad content, ensured the brand's voice resonated authentically with the target audience, fostering a strong and relatable identity.
-
Utilized data analysis to inform decision-making processes, interpreting trends and deciphering insights. Optimized the brand's social media presence based on real-time metrics, ensuring a data-driven approach to drive growth and enhance audience engagement.
-
Cultivated impactful collaborations with influencers, strategically selecting voices aligned with the brand ethos. Integrated their personalities and social styles seamlessly, leveraging their audiences for authentic engagement and broadening the brand's digital influence. Meticulously monitored and analyzed the outcomes, extracting insights to refine future partnerships.
CASE STUDY — 01
NameSecurity Deposit Eulogy feat. Comedian Jared Freid
CategoryInfluencer Campaign
ContentShort-Form Video
-
Our objective was to establish a dynamic influencer partnership with a minimum of 50K followers on Instagram, TikTok, or Twitter. This collaboration aimed to be region-specific, focusing on a major U.S. metro area with an engaged audience within the 25-35 renter demographic. The primary goal was to raise brand awareness in the B2C market, encouraging renters to inquire with landlords or real estate agents about Rhino's security deposit insurance. Additionally, the project aimed to drive engagements and followers, with a strategic focus on directing traffic to the 'How to Rent with Rhino' renter blog.
-
In this multifaceted project, roles included copywriter, video editor, account manager, campaign manager, data analyst, and influencer partnership manager.
-
Our approach involved a comprehensive collaboration with New York comedian Jared Freid, known for his influence over a millennial and Gen Z audience in major U.S. metros. This strategic partnership went beyond content creation, encompassing joint brainstorming sessions on premise, script development, video storyboarding, and crafting caption copy for the final cut. The resulting video, titled the 'Security Deposit Eulogy,' seamlessly integrated Rhino's brand ethos while resonating with our target renter demographic.
In a successful negotiation, Jared generously agreed to feature the 'How to Rent with Rhino' blog in his Instagram link in bio for an entire week at no additional cost. Given Jared's personal experience as a renter and his genuine wish that he had known about Rhino's product earlier, this collaboration authentically resonated with the majority of his audience.
-
The collaboration with New York comedian Jared Freid yielded impressive Instagram metrics, including over 52,000+ views, 875+ engagements, and 700+ clicks on the link in bio leading directly to the 'How to Rent with Rhino' blog. This successful negotiation, securing the link-in-bio feature at no additional cost, contributed to authentic resonance and conversation with Jared’s Instagram audience, effectively raising brand awareness within the target renter demographic.
-
Videography | Video Editing | Copywriting | Account Management | Campaign Management | Content Strategy | Influencer Marketing + Relationship Management
-
CASE STUDY — 02
NameRhino Reactions + Apartment Lifestyle Reels
CategorySocial Series
Content
Short-Form Video
-
Our objective was to cultivate a strategic social media series on Instagram, tailored for the B2C renter audience within major U.S. metros, specifically targeting the 25-35 demographic. The goal was to elevate brand awareness and prompt renters to inquire with landlords or real estate agents about Rhino's security deposit insurance. This initiative aimed to drive a substantial increase in engagements and unique profile reach.
-
Dynamic role focused on content research, analysis, and strategy that mixed relatable storytelling with data-backed insights. By analyzing performance metrics, ensured each reposted reel resonated with our campaign goals — emphasizing effective engagement within the target demographic.
-
Our strategy centered on reposting engaging Instagram Reels from apartment lifestyle niche accounts with actively involved renter audiences. Additionally, we curated comedic content addressing pain points of the cost of living as a millennial or Gen Z in New York and other major metros. The key focus was to position Rhino's product as a solution for reducing costs associated with renting. This dual approach not only resonated with the target demographic but also offered a practical solution to common renting challenges.
-
The initiative garnered over 135,000 views on Instagram Reels, signifying a robust engagement within the target audience. Furthermore, the strategy contributed to a notable 26% increase in unique user reach, successfully meeting and exceeding our goals for brand awareness and audience expansion in the B2C renter market.
-
Videography | Video Editing | Copywriting | Account Management | Campaign Management | Content Strategy | Data Analysis
-
Content
Creative Tools + Platforms
CapCut | Instagram | Sprout Social
Organic Social GrowthProfile Performance.
Jan 2021 — Dec 2021 vs. Jan 2020 — Dec 2020
