Social Media PortfolioZoominfo
About.
ZoomInfo (NASDAQ: ZI) is the go-to-market platform that helps businesses find, acquire, and grow their customers — delivering real-time data, insights, and technology to over 35,000 companies worldwide to increase efficiency, align sales and marketing teams and consolidate technology stacks.
areas of expertise.
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Elevated the client's online presence beyond routine posts. Curated a unique digital experience, engaging and building authentic relationships with their audience. Ensured the brand's voice resonated authentically across the digital landscape.
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Produced visually captivating content, including striking visuals and immersive videos. Translated brand stories into visually appealing formats that not only caught attention but also fostered meaningful connections with the audience.
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Crafted and executed impactful campaigns that transcended mere organization. From concept to post-campaign analysis, strategically elevated the brand's digital presence. Sparked conversations and achieved measurable results, leaving a lasting impact on the audience.
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Transformed live and virtual events into memorable brand experiences, seamlessly blending creativity and the latest technology for agile media production. From engaging live streams to In-person special events, ensuring the brand's authority stood out in the digital landscape.
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Strategically positioned the brand in the digital space by developing comprehensive content strategies. This included detailed content calendars and trend analysis, ensuring consistent engagement and alignment with overarching brand goals.
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Crafted compelling brand narratives through expertly written copy. From engaging captions to persuasive long-form text posts and ad content, ensured the brand's voice resonated authentically with the target audience, fostering a strong and relatable identity.
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Utilized data analysis to inform decision-making processes, interpreting trends and deciphering insights. Optimized the brand's social media presence based on real-time metrics, ensuring a data-driven approach to drive growth and enhance audience engagement.
CASE STUDY — 01
NameChorus by ZoomInfo #ConversationCaptured
CategoryCampaign
GENREComedy + Persona-Based Film Short
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Our objective was to develop a distinctive video campaign introducing the latest platform update for one of ZoomInfo's recently acquired products—Chorus, an AI transcription platform for video and phone calls. The focus was on enhancing brand awareness and highlighting the platform's transcription speed and accuracy.
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As the creative powerhouse behind the campaign, our role encompassed scriptwriting, on-camera video talent, campaign management, copywriting, and video editing.
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Our strategy focused on creating engaging social-first video content. Celebrity impressions in persona-driven skits highlighted the product's latest features, solving pain points competitors miss. Motion graphics were integrated for visual appeal and real-time product demonstrations. The hashtag #ConversationCaptured drove community engagement, tracking reshare metrics and creating a distinct online presence. This successful blend of humor, innovation, and community involvement amplified ZoomInfo's brand, resonating with the audience.
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The campaign resonated successfully, garnering over 170,000+ views on YouTube and an additional 15,000+ views across LinkedIn and TikTok. The engagement on LinkedIn exceeded expectations, with over 300+ interactions. The unique hashtag facilitated community engagement and resharing, solidifying ZoomInfo's distinct presence in the market. The Chorus Transcription Accuracy Campaign not only met but exceeded our goals, contributing significantly to brand awareness and engagement metrics.
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Videography | Video Editing | Copywriting | Account Management | Campaign Management | Content Strategy
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Content
Creative Tools + Platforms
CapCut | Descript | Adobe Premiere Pro | Sennheiser MKH416 | iPhone 12 Pro | LinkedIn | X (Twitter) | TikTok | YouTube
CASE STUDY — 02
NameSpotify Wrapped — ZoomInfo Edition
CategorySocial-First Content
GENREVisual Design + Multimedia
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Our aim was to craft a timely and visually distinct, social-first multi-image post aligning with the Spotify Wrapped trend. Tailored specifically for ZoomInfo's tech sales target audience, the goal was to leverage visual assets associated with the year's Spotify Wrapped visual theme. The objective was to drive engagements and reposts on LinkedIn, humanizing the brand, and fostering positive sentiment.
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In this project, our team donned multiple hats. Serving as copywriters, designers, and account managers, we collaborated to ensure a cohesive and impactful execution.
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Our creative strategy involved translating ZoomInfo's data metrics into a Spotify Wrapped-inspired format. Each image showcased key metrics such as the daily updates of contacts in the platform, analogous to the minutes of songs listened on Spotify. We also spotlighted the top 5 tools within the ZoomInfo platform, mirroring Spotify's top 5 genres.
To personalize the experience for tech sales reps, we incorporated the top 3 moods throughout the day and highlighted the top 5 songs that sales teams might listen to during cold calling. Leveraging the Spotify Wrapped hashtag #spotifywrapped and introducing the brand-specific hashtag #zoominfowrapped, we aimed to increase reach, foster engagement, and track the performance activity of the post.
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The results exceeded expectations, with over 250+ engagements, 30 reposts, and an impressive 13% engagement rate on LinkedIn. Notably, this post emerged as the highest-performing non-video or product release-focused content YTD, successfully achieving our goal of creating a culturally relevant, engaging, and humanizing experience for ZoomInfo's brand.
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Visual Design | Copywriting | Account Management | Content Strategy
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CASE STUDY — 03
NameStatus Quo Social SaaS
CategoryContent Series
GENREVisual Design + Multimedia
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Our objective was to redefine ZoomInfo's content strategy, elevating engagements, comments, and reposts on sales-focused content. Specifically, we aimed to drive traffic to sales-centric blogs on the company website. The challenge was to humanize the brand without compromising industry credibility, fostering a positive brand sentiment.
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In this project, our multifaceted team played key roles as copywriters, designers, account managers, campaign managers, and data analysts.
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We harnessed cultural knowledge to craft scroll-stopping multimedia content that defied industry norms, engaging the sales audience. Our approach involved creating original infotainment-style meme GIFs aligned with tech sales pain points and blog content. These GIFs, cleverly blending visual design and written content, addressed timely trends, events, and niche TV/film references. The goal was to challenge the status quo, grow reach within the target audience, and cross-promote website blogs on social media.
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The revamped content strategy achieved outstanding outcomes, driving over 620+ engagements, 60 reposts, and maintaining an average 18% engagement rate. Beyond social media success, the initiative generated a notable 38% increase in social referral traffic to the website. This comprehensive approach not only enhanced engagement metrics but also significantly amplified website visits, demonstrating the effectiveness of humanizing the brand while maintaining industry credibility.
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Visual Design | Copywriting | Account Management | Campaign Management | Content Strategy | Data Analysis
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Content
Creative Tools + Platforms
Figma | LinkedIn | X (Twitter)
Organic Social GrowthProfile Performance.
Jan 2022 — Oct 2023 vs. Jan 2020 — Oct 2021
